Founded in 2000 by three young French entrepreneurs, and initially funded by HighCo and later on by Turenne Capital, Mediastay is a leading online sweepstakes publisher (Kingolotto.com, Luckysurf.com…) and a major publisher of casual games (Yacado.com, Diamondsquest.com…). The games are monetized by lead generation, by the company’s own offer-based payment solution (OfferMatch) and by microtransactions. Its brands count more than 25 million members in 14 countries, with 7 million unique visitors per month (Source: Nielsen). Mediastay’s monetization technologies are used on its own web sites, third-party partner web sites as well as on Facebook applications. Known for its solid expertise, Mediastay also became the first French advertising company to be accredited by Facebook to provide advertising solutions for application developers.

LL Berg (Olivier Abergel and Anne Lafont) advised Turenne Capital and HighCo, former investors in Mediastay.