Previously owned by its founders ProDirect Experience sells 60% of its capital and comes under the control of Dzeta Group.
Founded 30 years ago, the marketing and communication agency dedicated to customer relations employs 400 people through its 3 branches (Marseille, Paris and Toulouse).
Currently established in the banking, insurance and real estate sectors ProDirect Experience wants to develop in the automotive or tourism market.
LL Berg (Olivier Abergel, Julien Carrascosa) advised the Management of ProDirect Expérience.
Cohen & Gresser (Muriel Goldberg-Darmon) advised Dzeta Group.
Cambon & Partners (Guillaume Teboul) was the financial advisor.